When you want to connect with employees or customers…
If one of your 50 salespeople figures out a way to save $10 on every call and you don't share this with the rest of the department, your company could be losing $500,000 a year.
Can you afford not to share your company successes?
Corporate communications can be much more than a means to announce products, picnics, and department news. They should be a means to share and replicate what's working and learn from what isn't.
Principal Loring Leifer literally wrote the book on the role instructions play in business communications. She found the most successful communications are really instructions in disguise--from love letters to annual reports.
Tapping into the power of instructions will help you:
- Engage your target audience in your company stories.
- Make it easier for employees to do their jobs.
- Help your customers understand how your products and services will help them.
- Capitalize on positive events and extend the company brand.
Contact WordsWorth for your FREE consultation and discover how your company can benefit from more instructive communications.
